Three years ago, LoveLash started with one very clear focus: doing things properly.
Safe formulas, real results and products that I genuinely felt comfortable putting my name behind.
Over the past year, while continuing to build our lash and brow range, we quietly worked on something new.
Today, I am really proud and a even a tiny bit emotional to share that we have finally launched Hydro Hero, our very first face serum and the beginning of LoveLash Skincare, proudly produced in Dubai.
I wanted to create something simple, effective and comforting in a world where skincare can feel overwhelming. One serum you can trust. One step. Real hydration. Without needing five different serums or hours of ingredient research.
Hydro Hero is our answer to that.
A new chapter for LoveLash and the beginning of our skincare journey.
Hydro Hero is now live on our website 💗