ABOUT US

Hey Lash Luv's,

I'm Hoda and I am excited to share a bit about myself and how LoveLash was born.

I have always been on the hunt for beautifully long lashes and like many of us I started using lash extensions, but suddenly one night, an allergic reaction to lash glue had me peeling them off and I must admit that I have sacrificed a few of my own lashes in the process.

Oh, and before you ask: Despite my Middle Eastern roots, I was not blessed with naturally long lashes. So, it was time to find a solution.

I tried various lash serums, but most left me with dark circles and red eyes and other side effects from the hormones in those serums - not the look I was aiming for.

Determined to find a solution, my Emirati husband and I collaborated with an amazing laboratory and with the help and advice of my pharmacist family in Germany (big thanks to my dad and my brother), we crafted the perfect formula without using any hormones.
We also kept it vegan and cruelty-free, which means the product was never and will never be tested on animals.

This is how LoveLash was born as a UAE homegrown business, and I am beyond excited to share this beautiful secret with all of you and
celebrate long lashes together!

Our Brand Values

  • Cruelty-Free

    Beauty shouldn't come at the cost of innocent lives, which is why all our products are cruelty-free.

  • Vegan

    We celebrate all our ingredients being vegan, no animal-derived products have been used for LoveLash.

  • Hormone-Free

    LoveLash is a peptide-based lash serum, which means it has no hormones!

  • Natural

    We've handpicked the most fabulous, natural ingredients to give your lashes the love they deserve.